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 Marketing Management (Certificate/Diploma/Advance Diploma
in Business Management) |
Introduction
The Marketing Management programme is designed to develop students' marketing management skills which can be utilized in all kinds of private or public sector organizations. This program will equip students with advanced knowledge and skills in marketing management to meet the increasing challenges and demand of the business world. It will also provide students with the expertise to competently understand and identify consumer needs and trends. It is suitable for both business students and for those who may be working in an Advertising, Sales, Marketing or PR environment.
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Awarding Body |
Duration |
Intake ( dates) |
ABE- Association
Executives |
1 year* |
January, April, July, October |
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*please be advised that the Diploma qualification is divided in two parts and so each part will take 1 academic year to complete. |
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| Course Structure (Modules Taught ) |
Certificates (1 academic year)
 Introduction to Business
Introduction to Marketing
Introduction to Quantitative Methods
Introduction to Business Communication
Diploma Part 1 (1 academic year)
Economic Principles and their Application to Business
Organizational Behaviour
Principles of Marketing
Quantitative Methods for Business and Management
Diploma Part 2 (1 academic year)
Marketing Policy, Planning and Communication
Human Resource Management
Principles of Business Law
Systems Analysis and Design
Marketing Information Systems
Marketing in Action
Contemporary Issues in Marketing
International Marketing
Integrated Marketing Communications
Advance Diploma (1 academic year)
Corporate Strategy and Planning
Strategic Marketing Management
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| Career Opportunities |
The Marketing Management graduates will be able to secure rewarding supervisory/managerial positions in different marketing areas, such as advertising, sales and brand management as well as product innovation and development, in large and well-established companies. Also, the programme will give students an excellent background for a long-term career in general management
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| Entry Requirements |
Certificate: - Basic Schooling
Diploma:- Secondary School Qualifications
Advance Diploma:- Graduate Degree |
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| Assessment |
Each module consists of an assignment and an exam. The assignment is equivalent to 20% of the total grade of the module and the exams as 80%. |
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| Mode of Delivery |
The programme is taught by a dedicated team of professionals. There is a mixture of lecture and seminar work in the course with a particular emphasis on group work. In addition, use is made of case studies, computer models and simulations, and presentations. |
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| Fee/Deposit Required |
| See the fee page |
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| How to Apply |
| See How to apply section |
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